We are at a $BTC-in-2012 moment and you are wasting it
Cheap, useful AI and algorithms that reward the small player. Put the two together and you have the opportunity of your life.
Something is happening that few people are talking about, and you should be taking advantage of it right now. Think of it as a lunar eclipse: instead of the Sun we have artificial intelligence, and instead of the Moon, social media. Let me walk you through it step by step:
Artificial intelligence
AI today helps you iterate and pivot fast. You have an idea, you ship it, you check whether it worked, you improve it, and you start again. If you fail, you drop the idea and go for another. Completing one of those cycles used to take months. Now it takes days. Development speed has multiplied, and the trend is not linear but logarithmic.
On top of that, and this matters a lot, AI is still cheap for how useful it is. My personal view is that we are at the equator between useful and cheap. For €100–200 a month you get a ChatGPT (Codex) or Claude subscription that lets you run agents in parallel and do several things at once: writing code, research, planning, documentation, testing, and in any area of the business.
The companies behind AI are losing millions making all this so accessible. It suits them too, since every user helps improve the models with our responses, and they are getting us used to living alongside AI. But sooner or later this will end.
The trend is already becoming clear: access to frontier models will get more limited and more expensive. Claude Fable 5, for example, will stop being available inside the Claude subscription from 7 July and will only be reachable through the API, pay as you go. In practice that can send usage costs through the roof. I am not saying it is imminent, nor that it will happen for certain, it is just something to bear in mind.
In short: AI is very cheap (for now), it is very useful and it makes you infinitely more productive.
Social media
Social media is the biggest shop window for people to see what you do, and it is free on top. Before I carry on, a message for anyone reading who feels embarrassed about publishing content: nobody cares about you. The first day you post something, not even your partner will see it. So post. Share what you know and add value. You will not regret it.
That said, and above all, if you have a business and you are not posting daily on every social network, you are wasting time. A few months ago the main social networks changed their algorithms. YouTube, Instagram, Twitter, LinkedIn, TikTok, Threads: all of them! They used to reward accounts with more followers. Starting out was hard. Now it is very easy to post content with zero followers and have something go viral. Every social network is rewarding it. Take advantage of it!
Let me give you a few examples, since I am practically starting out on all of them. On Twitter I began three months ago. I have posted every day. Almost 30,000 followers.
On Threads I started two days ago and I have already got more than 1.2M views.
On LinkedIn, 60,000 impressions in two days. After making content months ago and getting practically nothing.
On YouTube, Instagram and TikTok I have only just started (I have a single video), so I have no meaningful stats yet. And really, none of this is magic. The strategy is very simple: I combine engagement posts (50%) with personal posts (50%). Examples:
Engagement posts are basically me seeing what works in my niche, copying it and applying my own style. That is all. It will go viral, especially at the beginning. Knowledge posts reach far fewer people, but they build the authority engagement posts do not. Aiming to polarise helps too (Grok is very good for that).
The thing is, with a single click you make content for Twitter, Threads and LinkedIn. Exactly the same content. The same goes for vertical videos, for Instagram, TikTok and YouTube Shorts. And while you add value, you can get known and promote anything, for free. Channel those millions of impressions and views into your products and businesses. People do not just see your post. They go into your profile, look at who you are and what you do.
I will say it again, and even more bluntly: if you have or want to start a business, and you are not posting on Instagram, YouTube Shorts, TikTok, Twitter, Threads or LinkedIn, you are wasting the opportunity of your life.
In summary
The moment is unique.
- Artificial intelligence at its cheapest and most useful point in history
- Social media with an algorithm that rewards the small player
- Add your own bit: contribute knowledge, drive and motivation
Put those three together and you are at a better moment than $BTC in 2012 to grow, feel useful, add value to society and, of course, make money.